The Locator -- [(subject = "Brand name products--Japan")]

The Locator -- [(subject = "Brand name products--Japan")]

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Title:: Pioneer brand advantage in Japan and the United States / Frank Alpert [and others].
Publisher:: Marketing Science Institute,
Description:: 34 pages ; 29 cm.
Subject:: Brand name products--Japan--Marketing.
Brand name products--United States--Marketing.
Brand choice--Japan.
Brand choice--United States.
Other Authors:: Alpert, Frank. http://id.loc.gov/authorities/names/n00099751
Marketing Science Institute. http://id.loc.gov/authorities/names/n50065283
Notes:: "March 1996." Includes bibliographical references (pages 31-34).
Series:: Report ; no. 96-101
OCLC:: (OCoLC)35011747
Locations:: OVUX522 -- University of Iowa Libraries (Iowa City)

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