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Author:

Roman, Kenneth.

Title:

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

Edition:

1st ed.

Publisher:

Palgrave Macmillan,

Copyright Date:

2009

Description:

xiv, 282 p., [8] p. of plates : ill. ; 25 cm.

Subject:

Ogilvy, David,--1911-1999.
Advertising executives--United States--Biography.
Advertising agencies--United States--History--20th century.
Advertising--United States--History--20th century.
Ogilvy, David--Unternehmer.

Notes:

Includes bibliographical references (p. [249]-271) and index.

Contents:

An eccentric Celtic mixture -- I failed every exam -- The making of a salesman -- Who was Mather? -- Lucre in America -- The farmer and the spy -- Big ideas -- The philosopher kings -- The true church -- The king in his castle -- Megamergers and megalomaniacs -- A disease called entertainment -- The burr of singularity.

Summary:

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

ISBN:

1403978956
9781403978950

OCLC:

(OCoLC)256763859

LCCN:

2008040118

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

UXAX826 -- St. Ambrose University Library (Davenport)

ULAX314 -- Loras College Library (Dubuque)

YEPF572 -- Marion Public Library (Marion)

UTAX115 -- Buena Vista University Library (Storm Lake)

GEPG771 -- West Des Moines Public Library (West Des Moines)