The Locator -- [(subject = "Shopping--Psychological aspects")]

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Author:
Pradeep, A. K., 1963-
Title:
The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.
Publisher:
Wiley,
Copyright Date:
c2010
Description:
xii, 252 p. : ill. ; 24 cm.
Subject:
Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
Notes:
Includes bibliographical references and index.
Contents:
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
ISBN:
0470601779 (cloth)
9780470601778 (cloth)
LCCN:
2010003830
Locations:
YEPF572 -- Marion Public Library (Marion)

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