Part I : The contemporary Olympics. Breaking new ground : Rio 2016 -- London, the games and the legacies -- The IOC, political economy and the games bidding process -- Television and the commercialisation of the Olympic Games -- Urban development, city branding and the environment -- Part II : The history and politics of the Olympics. Reviving the Olympics -- From world's fairs to mega-events -- The internationalist spirit and national contestation -- Politics and the Olympics -- Festival, spectacle, carnival and consumption -- Part III : The future of the Olympics. Level playing fields -- The 'dark side' of the Olympics.
Summary:
This book presents the latest research on the Olympics, including new material on legacy, sustainability and corruption, and introduces the reader to all of the key themes of contemporary Olympic studies including: the history of the Olympics ; Olympic politics ; access and equity ; the Olympics and the media ; festival and spectacle ; the Olympic economy ; urban development ; Olympic futures.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.