The stalkerazzi: stalking stars in the blogosphere -- The blogebrities: wielding the power of the keystroke -- Reality television blogs: making reality more real -- Celebrity hot spots: engaging fans through blogs -- YouTube stars: shooting for fame and fortune -- From memes to mashups: creating content from content -- Must-not-see TV: moving television viewers online -- Musicians on MySpace: bringing music to the masses -- From silver screens to computer screens: marketing movies on MySpace -- Fan chatter matters: meeting up on message boards -- Music message boards: fueling fanatical fans -- From mainstream to social media: giving power to the people -- Primetime social media: adding online to story lines.
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