Introduction : delineating the contours of the Oprah culture industry -- Oprah the woman, Oprah the empire -- Beginnings with O -- "I'm everywoman" : Oprah Winfrey and feminist identification -- New age soul : the gendered translation of new age spirituality on The Oprah Winfrey show -- Contesting the Oprah experts -- Post(ed)structuralism? : Oprah's message boards, soul stories, and the everyday lives of women -- Oprah para mujeres Chicanas : a survey of the impact of Oprah's message on Chicanas -- Confessions from at-risk teens : abstinence, the social construction of promiscuity, and The Oprah Winfrey show -- Oprah goes to Africa : philanthropic consumption and political (dis)engagement -- The Oprahfication of media -- Oprah and the new news -- The Oprahfication of 9/11 : September 11, the war in Iraq, and The Oprah Winfrey show -- From the Nobel to Oprah : Toni Morrison, body politics, and Oprah's book club -- Lost in translation : irony and contradiction in Harpo's production of Zora Neale Hurston's Their eyes were watching God.
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