(Producer) This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls, to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchel, author of Adcult USA; psychologist David Lewis, author of the The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.
Series:
Buy-ology : the science of buying and selling ; program 1
OCLC:
(OCoLC)60745956
Locations:
PTAX572 -- Stewart Memorial Library (Cedar Rapids)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.