The Locator -- [(subject = "Strategische Planung")]

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Author:
Simonse, Lianne, author.
Title:
Design roadmapping / Lianne Simonse.
Publisher:
BIS Publishers,
Copyright Date:
2017
Description:
244 pages : illustrations (chiefly color), maps (chiefly color) ; 24 cm
Subject:
Product design.
Product design--Technological innovations.
Industrial design.
Industrial design--Technological innovations.
Critical thinking.
Strategische Planung
Innovationsmanagement
Visualisierung
Critical thinking.
Industrial design.
Product design.
Strategische Planung.
Innovationsmanagement.
Visualisierung.
Critical thinking.
Industrial design.
Product design.
Notes:
Includes bibliographical references.
Summary:
Timing is of strategic importance in catching opportunities and leveraging technological interventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different 'roads' lead to the creation of different products and services. The pacing and synchronizing of 'technology forecast', 'market encounter' and 'product evolution' plans are major challenges. A roadmap structures and supports these cross-communication dialogues. The key insights for innovation managers in industrial firms are that, in striving for competitive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the organization, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities.
ISBN:
9063694598
9789063694593
OCLC:
(OCoLC)959037061
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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