The Locator -- [(subject = "BUSINESS & ECONOMICS / Consumer Behavior")]

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Author:
Johnson, Matt A., 1985- author.
Title:
Blindsight : the (mostly) hidden ways marketing reshapes our brains / Matt A. Johnson, PhD, and Prince Ghuman.
Publisher:
BenBella Books,
Copyright Date:
2020
Description:
280 pages
Subject:
Consumer behavior.
Marketing--Psychological aspects.
Neuromarketing.
BUSINESS & ECONOMICS / Consumer Behavior.
Other Authors:
Ghuman, Prince, author.
Notes:
Includes bibliographical references and index.
Summary:
With eye-opening science and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman reveal what companies don't: how brands hack your psychology to drive your behavior by affecting our perceptions.
ISBN:
1950665062
9781950665068 (hardback)
LCCN:
2019054236
Locations:
FYPI314 -- Dubuque County Library - Asbury Branch (Asbury)
GLAX641 -- Marshalltown Community College Library (Marshalltown)
BVPE851 -- Nevada Public Library (Nevada)
LAPH975 -- Sioux City Public Library (Sioux City)

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