Includes bibliographical references (pages 175-193) and index.
Contents:
Introduction. Theoretical and methodological approaches to the study of anime -- Anime goes to America -- Empirical research and a road map for the book -- 1. Reframing the anime boom in the United States. A global industry avant la lettre -- A short history of Japanese-made animation in the United States : exports, imports, outsourcing, adaptation, reproduction, and hybridization -- Conclusion : The complexity of the globalization of media content -- 2. Building Silk Roads : a comparative analysis of television animation industries in the United States and Japan. The structures of the animation industry in the United States and Japan -- Organizational structure and organizational culture in the United States and Japan -- From domestic production to global outreach -- Conclusion : Cashing in on opportunities in the global animation market -- 3. Entrepreneurs of anime. Entrepreneurs of anime : bridging cultures and markets -- Corporate differences : Japanese-American anime collaborations -- New business models in the post-anime boom years -- Conclusion : Anime entrepreneurship in global markets -- 4. The legacy of anime in the United States : anime-inspired cartoons. The penetration of anime into mainstream American cartoons -- What are anime-inspired cartoons? -- Established forms, new meanings -- Conclusion : The limits of anime as transcultural style -- 5. Japan's anime policy : supporting the industry or "killing the cool"?. Soft-powering anime : the official soft power push -- The bureaucratization of anime -- Anime policy : an industry perspective -- Conclusion : State involvement in Japan's anime industry -- Conclusion : Anime artistry, creative industries, and global business. The end of the anime boom? -- The collision of old and new media -- Animation may be a global industry, anime is not -- Seclusion and creativity? -- What is next?
Summary:
"Drawing on in-depth interviews with Japanese and American animation industry professionals, field research, and market surveys, this book investigates the ways anime has been exported to the U.S. since the 1960s, exploring the transnational networks of anime production and marketing while also investigating the cultural and artistic processes it inspired"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.