I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
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