The Locator -- [(subject = "Marketing--Technological innovations")]

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Record 18 | Previous Record | MARC Display | Next Record | Search Results
Title:
Netflix [videorecording] / produced by Josh Yager.
Format:
[videorecording] /
Publisher:
CBS Broadcasting Inc.,
Copyright Date:
c2006
Description:
1 videodisc (13 min.) : sd., col. ; 4 3/4 in.
Subject:
Hastings, Reed.
Motion pictures--Marketing.
Internet marketing.
Marketing--Technological innovations.
Other Authors:
Stahi, Lesley.
Yager, Josh.
CBS Broadcasting Inc.
Other Titles:
60 minutes (Television program)
Notes:
Title from container. Documentary. Reed Hastings: CEO and founder of Netflix -- DVD rental. Reporter, Lesley Stahl. Originally broadcast as a segment of the CBS News television program 60 minutes on December 3, 2006.
Summary:
"The big idea started as a little annoyance: a fourty dollars late fee on a rental video. It was the moment that Reed Hastings says was his inspiration to create Netflix, the world's largest DVD movie rental business. Netflix which charges no late fees, ships out more than one and a half million DVDs a day, and brought in more than six million dollars in revenue last year. Can Netflix stay out front as customers start downloading movies from the Internet? Lesley Stahl reports."--Back of container.
OCLC:
(OCoLC)162502374
Locations:
SOAX911 -- Simpson College - Dunn Library (Indianola)

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