Why good writing matters -- Knowing your readers -- Defining your message and purpose -- Keeping it simple -- Using authentic and active voice -- Writing titles and headings -- Using lists and tables -- Writing information and instructions -- Writing forms -- Writing for the web -- Writing for emails and other messaging systems -- Implementing voice and tone -- Formatting your content -- Refining your process.
Summary:
The book covers writing for both print and Web-based publications and is aimed at all types of libraries. In this book, you will learn how to: define your audience and your primary messages, simplify your writing so that it is succinct and understandable, structure your written content so that it is most usable and accessible to your audience, approach different forms of writing in a way that is most effective to getting your message across, establish a voice and tone that reflects the identity of your organization and yourself as a professional.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.