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02448cam a22005294a 4500 001 579F3E986BF511DEA13FF332A8D7520A 003 SILO 005 20220409031357 008 080211s2008 nyu b 001 0 eng 010 $a 2008006057 020 $a 0385523882 020 $a 9780385523882 040 $a DLC $c DLC $d SILO $d BAKER $d BTCTA $d YDXCP $d WIQ $d SILO 050 00 $a HF5415.12615 $b .L56 2008 082 00 $a 658.8/34 $2 22 100 1 $a LindstroÌm, Martin, $d 1970- 245 1 $a Buy ology : $b truth and lies about why we buy / $c Martin Lindstrom. 246 3 $a Buyology 250 $a 1st ed. 260 $a New York : $b Doubleday, $c c2008. 300 $a xi, 240 p. ; $c 22 cm. 504 $a Includes bibliographical references (p. 217-229) and index. 505 0 $a A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day. 650 0 $a Neuromarketing. 650 0 $a Consumer behavior. 650 0 $a Shopping $x Psychological aspects. 650 0 $a Marketing $x Psychological aspects. 941 $a 17 952 $l USUX851 $d 20240717030934.0 952 $l OZAX845 $d 20240525040048.0 952 $l GEPG771 $d 20210722021359.0 952 $l BAPH771 $d 20210126011216.0 952 $l MXPG943 $d 20201013082433.0 952 $l LAPH975 $d 20200528042555.0 952 $l XXPH787 $d 20181107043521.0 952 $l BOPG851 $d 20181006044059.0 952 $l DBPE173 $d 20180719021703.0 952 $l URAX314 $d 20170609030048.0 952 $l GDPF771 $d 20170418065543.0 952 $l GBPF771 $d 20140812070805.0 952 $l HUAX887 $d 20091202134048.0 $m HUAX887 952 $l CAPH522 $d 20090708133753.0 952 $l S1PD771 $d 20090708133753.0 952 $l KSPG296 $d 20090708133753.0 952 $l UNUX074 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=579F3E986BF511DEA13FF332A8D7520A 994 $a C0 $b IWRInitiate Another SILO Locator Search