The Locator -- [(subject = "Shopping--Psychological aspects")]

The Locator -- [(subject = "Shopping--Psychological aspects")]

17 records matched your query

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02270aim a2200397 a 4500
001 0F3845DEDE6B11DF9C83A1F56AFF544E
003 SILO
005 20101023010128
008 100814s2008                  000 0 eng u
020    $a 9781415958360
020    $a 141595836X (sound recording : OverDrive Audio Book)\9781415958360 (sound recording : OverDrive Audio Book)
040    $a TEFOD $d SILO
100 1  $a LindstroÌm, Martin, 1970-
245 1  $a Buyology [electronic resource] : $b  truth and lies about why we buy $c Martin Lindstrom ; foreword by Paco Underhill.
260    $a [New York] $b Books on Tape $c 2008.
300    $a Mode of access: $b  World Wide Web. Requires OverDrive Media Console (file size: 106056 KB).
500    $a Downloadable audio file.
500    $a Duration: 7:22:48.
500    $a Title from: Title details screen.
500    $a Unabridged.
511 0  $a Read by Don Leslie.
520    $a How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
650    $a Audiobooks.
650    $a Consumer behavior.
650    $a Downloadable audio books.
650    $a Marketing $x Psychological aspects.
650    $a Neuromarketing.
650    $a Shopping $x Psychological aspects.
700    $a Books on Tape, Inc.
700    $a Leslie, Don. nrt
700    $a Underhill, Paco.
856    $u http://wilbor.lib.overdrive.com/ContentDetails.htm?ID=BED8E42F-5128-41B6-B8EE-21DE1A09C528 $3 URL
941    $a 2
952    $l GUPF501 $d 20110902011019.0
952    $l XBPE737 $d 20101023011150.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0F3845DEDE6B11DF9C83A1F56AFF544E

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