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02412aam a2200349 a 4500 001 2194DC94547E11E1B1ECBAD26AFF544E 003 SILO 005 20120211010044 008 110406s2011 nyu b 001 0 eng 010 $a 2011015016 020 $a 0230116949 020 $a 9780230116948 035 $a (OCoLC)709671563 040 $a DLC $c DLC $d SILO $d BTCTA $d YDXCP $d BWX $d CDX $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HF5415.1255 $b .S67 2011 082 00 $a 659.10973/09045 $2 22 100 1 $a Spring, Dawn. 245 1 $a Advertising in the age of persuasion : $b building brand America 1941-1961 / $c Dawn Spring. 250 $a 1st ed. 260 $a New York : $b Palgrave Macmillan, $c 2011. 300 $a x, 235 p. ; $c 22 cm. 504 $a Includes bibliographical references (p.[215]-226) and index. 520 $a "Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"-- $c Provided by publisher. 650 0 $a Branding (Marketing) $z United States $x History $y 20th century. 650 0 $a Consumption (Economics) $z United States $x History $y 20th century. 650 0 $a Free enterprise $z United States $x History $y 20th century. 941 $a 2 952 $l USUX851 $d 20160825042233.0 952 $l UNUX074 $d 20120211010354.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2194DC94547E11E1B1ECBAD26AFF544EInitiate Another SILO Locator Search