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01288aam a2200301 a 4500 001 D670FBE6F50B11E7A6193F6E97128E48 003 SILO 005 20180109010327 008 960701s1996 enk b 000 0 eng d 035 $a (OCoLC)35011747 040 $a MIA $c MIA $d UtOrBLW $d SILO 245 00 $a Pioneer brand advantage in Japan and the United States / $c Frank Alpert [and others]. 264 1 $a Cambridge, Mass. : $b Marketing Science Institute, $c 1996. 300 $a 34 pages ; $c 29 cm. 490 1 $a Report ; $v no. 96-101 500 $a "March 1996." 504 $a Includes bibliographical references (pages 31-34). 650 0 $a Brand name products $z Japan $x Marketing. 650 0 $a Brand name products $z United States $x Marketing. 650 0 $a Brand choice $z Japan. 650 0 $a Brand choice $z United States. 700 1 $a Alpert, Frank. $0 http://id.loc.gov/authorities/names/n00099751 710 2 $a Marketing Science Institute. $0 http://id.loc.gov/authorities/names/n50065283 773 18 $w 990007676490202771 $g iss:101 $g iss:101 830 0 $a Report (Marketing Science Institute) ; $v no. 96-101. $0 http://id.loc.gov/authorities/names/n84745752 941 $a 1 952 $l OVUX522 $d 20180109035127.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D670FBE6F50B11E7A6193F6E97128E48Initiate Another SILO Locator Search