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01605aam a2200301 a 4500 001 1BF47AF80F5811E1B7DD26B56AFF544E 003 SILO 005 20111115010224 008 100225s2010 njua b 001 0 eng 010 $a 2010003830 020 $a 0470601779 (cloth) 020 $a 9780470601778 (cloth) 040 $a DLC $c DLC $d SILO $d SILO 050 00 $a HF5415.12615 $b .P73 2010 082 00 $a 658.8/342 $2 22 100 1 $a Pradeep, A. K., $d 1963- 245 1 $a The buying brain : $b secrets for selling to the subconscious mind / $c A.K. Pradeep. 260 $a Hoboken, N.J. : $b Wiley, $c c2010. 300 $a xii, 252 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future. 650 0 $a Neuromarketing. 650 0 $a Consumer behavior. 650 0 $a Shopping $x Psychological aspects. 650 0 $a Marketing $x Psychological aspects. 941 $a 1 952 $l YEPF572 $d 20231012011653.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1BF47AF80F5811E1B7DD26B56AFF544EInitiate Another SILO Locator Search