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02995aam a22004578i 4500 001 C1ABB6E45BE811E38E3A7588DAD10320 003 SILO 005 20131203010051 008 130725s2013 nyu b 001 0 eng 010 $a 2013016969 020 $a 1137027886 (hardback) 020 $a 9781137027887 (hardback) 035 $a (OCoLC)848162750 040 $a DLC $b eng $e rda $c DLC $d YDXCP $d BTCTA $d OCLCO $d BDX $d SILO 042 $a pcc 043 $a a-ii--- 050 00 $a P94.65.I4 $b T58 2013 082 00 $a 302.23/0954 $2 23 084 $a HIS054000 $a HIS017000 $a HIS054000 $2 bisacsh 100 1 $a Thussu, Daya Kishan. 245 10 $a Communicating India's soft power : $b Buddha to Bollywood / $c Daya Kishan Thussu. 263 $a 1310 264 1 $a New York, NY : $b Palgrave Macmillan, $c 2013. 300 $a 227 pages : $b illustrations ; $c 23 cm. 490 1 $a Palgrave Macmillan series in global public diplomacy 520 $a "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- Provided by publisher. 504 $a Includes bibliographical references and index. 505 8 $a Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power -- Bollywood and Beyond -- 6: Branding India -- a Public-Private Partnership -- Conclusion -- References -- Index. 650 0 $a Communication and culture $z India. 650 0 $a International relations and culture $z India. 650 0 $a Communication, International. 650 0 $a Mass media policy $z India. 650 0 $a National characteristics, East Indian. 651 0 $a India $x Foreign relations. 650 7 $a POLITICAL SCIENCE / International Relations / General. $2 bisacsh 650 7 $a HISTORY / Asia / India & South Asia. $2 bisacsh 650 7 $a HISTORY / Social History. $2 bisacsh 830 0 $a Palgrave Macmillan series in global public diplomacy. 941 $a 1 952 $l OVUX522 $d 20171227033629.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C1ABB6E45BE811E38E3A7588DAD10320Initiate Another SILO Locator Search