11 records matched your query       

Author:

Green, Donald P., 1961-

Title:

Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

Edition:

2nd ed.

Publisher:

Brookings Institution Press,

Copyright Date:

c2008

Description:

x, 225 p. : ill. ; 23 cm.

Subject:

Political campaigns--United States.
Campaign management--United States.
Voting--United States.

Other Authors:

Gerber, Alan S.

Notes:

Includes bibliographical references (p. 201-218) and index.

Contents:

Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.

Summary:

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.

ISBN:

0815732678 (pbk. : alk. paper)
9780815732679 (pbk. : alk. paper)

LCCN:

2007048074

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

N5UX522 -- University of Iowa Law Library (Iowa City)

OVUX522 -- University of Iowa Libraries (Iowa City)