The Locator -- [(author = "Andreasen Alan R 1934-")]
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Title:
Minorities and marketing :
Research challenges / edited by Alan R. Andreasen and Frederick D. Sturdivant.
Publisher:
American Marketing Association,
Copyright Date:
c1977
Description:
142 p. ; 23 cm.
Subject:
African American consumers--Congresses.
Minority consumers--United States--Congresses.
Consommateurs noirs américains--Congrès.
Consommateurs issus des minorités--États-Unis--Congrès.
Other Authors:
Andreasen, Alan R., 1934-
Sturdivant, Frederick D.
Notes:
"Prepared for a conference held at Ohio State University from May 27 to 29, 1976." Includes bibliographical references.
ISBN:
9780877570950
0877570957
OCLC:
(OCoLC)2929237
LCCN:
77006819
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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