Includes bibliographical references (p. 217-226) and index.
Contents:
Establishing the world's best books -- Advertising the world's best books -- Booming the world's best books -- Packaging the world's best books -- Selecting the world's best books -- Closing the world's best books.
Series:
Studies in print culture and the history of the book
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.