Branding & trade marks handbook for charitable and not-for-profit organizations
Notes:
Previously published under title: Branding & trade marks handbook for charitable and not-for-profit organizations. Includes bibliographical references and index.
Contents:
Chapter 1: Branding and its Importance to Charities and Non-Profit Organizations -- Chapter 2: Trade-mark Overview for Charities and Non-Profit Organizations -- Chapter 3: Trade-mark Protection under the Common Law System -- Chapter 4: Trade-mark Protection under the Registration System -- Chapter 5: Registering a Trade-mark in Canada -- Chapter 6: Registering a Trade-mark Internationally -- Chapter 7: Protecting the Brand through Trade-mark Selection and Searching -- Chapter 8: Protecting the Brand through Trade-mark Use and Monitoring -- Chapter 9: Protecting the Brand through Domain Names -- Chapter 10: Protecting the Brand through Trade-mark Licensing -- Chapter 11: Copyright Overview for Charities and Non-Profit Organizations -- Chapter 12: Copyright Protection -- Chapter 13: Copyright Exceptions -- Chapter 14: Copyright Remedies.
Summary:
This handbook explains the importance of branding, trade-marks and copyright for charities and non-profit organizations and provides invaluable guidance on how organizations can best utilize and protect their valuable assets.-- Source other than Library of Congress.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.