The core. Not appearing stupid ; Fabricating a business personality ; Selling, marketing, and negotiating ; Managing ; Group dynamics ; Fundaments of power -- The advanced curriculum. Strategic thinking ; On branding yourself ; Crisis management ; Electronic communications ; Crazy people ; Friends, enemies, and frenemies ; In defense of insincerity ; The zen of cosmic boredom ; Insensitivity training ; A short course in ethics -- Tutorials. Care (and feeding) of senior officer ; Town car management ; Giving an effective presentation ; Consultants ; Business metaphor ; Sex at the office ; Drunkenness and other maladies ; Going off the grid ; Leveraging without a lever ; Is there anything you won't do? ; Losing your mojo ; Maintaining mental fitness ; Dealing with feelings of overwhelming entitlement ; Basic wine and whiskey talk, and a brief word on cigars -- Electives. Hotel living ; Boondoggles and other opportunities for public humiliation ; Yelling and screaming ; Basic bullshitting ; Killing people ; Global business and other culture shocks ; Fear and its relation to business performance ; Rationalization & denial (R&D) ; What about love? ; No guts, no glory -- Glossary of key vocabulary -- Your diploma.
Summary:
Bing explains how business works, and shows how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. From fabricating a sustainable business personality to mastering electronic communications, and dealing with bosses and other crazy people, he shares his secrets-- along with an attractive diploma, suitable for framing.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.