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Author:

Patton, Erin O.

Title:

Under the influence : tracing the hip-hop generation's impact on brands, sports, and pop culture / Erin O. Patton.

Publisher:

Paramount Market Publishing,

Copyright Date:

c2009

Description:

xiii, 170 p. : ill. ; 23 cm.

Subject:

Consumer behavior--Social aspects--United States.
Consumption (Economics)--Social aspects--United States.
Hip-hop--Influence.

Notes:

Includes index.

Contents:

Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it -- Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine -- Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma.

ISBN:

0980174546
9780980174540

OCLC:

(OCoLC)312015030

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

CEAX572 -- Kirkwood Community College Library (Cedar Rapids)

ULAX314 -- Loras College Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

GAAX314 -- Northeast Iowa Community College Library - Peosta (Peosta)

HWAX074 -- Hawkeye Community College Library (Waterloo)

PQAX094 -- Wartburg College - Vogel Library (Waverly)