39 records matched your query
01927cam a2200397Ia 4500 001 686BD2DA82AD11DE820800E8A7D7520A 003 SILO 005 20100503122515 008 090303s2009 nyua 001 0 eng d 020 $a 0980174546 020 $a 9780980174540 035 $a (OCoLC)312015030 040 $a YDXCP $c YDXCP $d SILO $d DAC $d NTE $d UII $d SILO 043 $a n-us--- 050 4 $a HF5415.33.U6 $b P38 2009 100 1 $a Patton, Erin O. 245 1 $a Under the influence : $b tracing the hip-hop generation's impact on brands, sports, and pop culture / $c Erin O. Patton. 260 $a Ithaca, N.Y. : $b Paramount Market Publishing, $c c2009. 300 $a xiii, 170 p. : $b ill. ; $c 23 cm. 504 $a Includes index. 505 0 $a Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it -- Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine -- Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma. 650 0 $a Consumer behavior $x Social aspects $z United States. 650 0 $a Consumption (Economics) $x Social aspects $z United States. 650 0 $a Hip-hop $x Influence. 941 $a 9 952 $l PQAX094 $d 20231214050854.0 952 $l CEAX572 $d 20200508015315.0 952 $l ULAX314 $d 20190926092341.0 952 $l OVUX522 $d 20171221055917.0 952 $l USUX851 $d 20160824092759.0 952 $l HWAX074 $d 20140415020835.0 952 $l UQAX771 $d 20100405115142.0 952 $l SOAX911 $d 20100201083435.0 952 $l GAAX314 $d 20100201162423.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=686BD2DA82AD11DE820800E8A7D7520A 994 $a 02 $b UIIInitiate Another SILO Locator Search