The second right answer unlearning the rules of school -- A teaspoon of baking soda the nature of creativity -- Ready, fire-- aim! the origin of ideas -- Killer phrases the enemies of ideas -- Fight back your winning strategy -- Think outside the lines idea mapping the problem -- Smart questions forerunners to innovation -- Self-fulfilling prophecies envisioning the future -- Yin/yang thinking in opposites -- A curveball metaphorical thinking -- Pass notes borrowing ideas from others -- The brain gym keeping your brain alive -- Thought capital evaluating new ideas -- Visible ideas selling your ideas -- Invisible ideas managing your ideas -- Show business idea meetings that work -- Ideas for life the home of creativity -- Afterword: become immortal -- Extra credit: your creative action plan.
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