The Locator -- [(author = "Gunter Barrie")]

The Locator -- [(author = "Gunter Barrie")]

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Author:: Gunter, Barrie.
Title:: Media research methods : measuring audiences, reactions and impact / Barrie Gunter.
Publisher:: Sage Publications,
Description:: 314 p. ; 24 cm.
Subject:: Mass media--Research.
Social sciences--Methodology.
Mass media--Research.
Social sciences--Methodology.
Notes:: Includes bibliographical references (p. [280]-307) and index.
ISBN:: 9780761956594 (pbk.)
076195659X (pbk.)
9780761956587
0761956581
OCLC:: (OCoLC)43378085
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls); OVUX522 -- University of Iowa Libraries (Iowa City)

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