Trish Hall fue editora gerente del New York Times y editora durante ďcadas de grandes autores, desde ganadores del Premio Nobel y algunos de los hombres m̀s poderosos del mundo (Putin) hasta autores principiantes pero muy populares (Angelina Jolie). Bas̀ndose en su vasta experiencia, Hall presenta la gu̕a definitiva para escribir de manera persuasiva, ͠til, por ejemplo, para estudiantes, solicitantes de empleo y autores novatos que buscan ser publicados. Ella describe los principios b̀sicos para conectarse con los lectores, cubiertos en cap̕tulos esclarecedores como "Cultivando la empat̕a", "Deshazte de la jerga" y "Poda sin piedad". Al combinar aňcdotas con consejos pr̀cticos, Hall ofrece una introducci̤n tremendamente accesible al arte de comunicarse de manera efectiva por encima del ruido digital del siglo XXI. Este sustancial libro es una gu̕a entretenida y pr̀ctica para todos aquellos que quieran encontrar su historia, su voz, conocer perfectamente a su p͠blico, conectar con ellos, aprender a utilizar los sentimientos como v̕nculo emocional, contar historias ofreciendo datos concretos, ir al grano. o convencer a los lectores potenciales. Trish Hall was the managing editor of the New York Times and editor for decades of great authors, from Nobel Prize winners and some of the most powerful men in the world (Putin) to beginning but very popular authors (Angelina Jolie). Drawing on her vast experience, Hall presents the definitive guide to writing persuasively, useful for example for students, job applicants, and novice authors looking to get published. She outlines the basic principles for connecting with readers, covered in enlightening chapters such as "Cultivating Empathy," "Ditch the Jargon," and "Prune Mercilessly." By combining anecdotes with practical advice, Hall offers a tremendously accessible introduction to the art of communicating effectively above the 21st century digital noise. This substantial book is an entertaining and practical guide for all those who want to find their story, their voice, know their audience perfectly, connect with them, learn to use feelings as an emotional link, tell stories offering concrete data, get to the point or convince potential readers.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.