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05277cam a22003734a 4500 001 B5FFE512253811DF9B7CADF9A7D7520A 003 SILO 005 20100301073843 008 090407s2009 enka 001 0 eng 010 $a 2009014493 020 $a 0749455918 (cloth) 020 $a 9780749455910 (cloth) 035 $a (OCoLC)318191234 040 $a DLC $c DLC $d SILO $d YDXCP $d BWK $d CDX $d TKF $d IWD $d SILO 043 $a e------ 050 00 $a KJE2636 $b .J65 2009 100 1 $a Jolly, Adam. 245 1 $a The handbook of European intellectual property management : $b developing, managing and protecting your company's intellectual property / $c Adam Jolly & Jeremy Philpott. 250 $a 2nd ed. 260 $a Philadelphia : $b Kogan Page Ltd., $c 2009. 300 $a xxiv, 549 p. : $b ill. ; $c 25 cm. 500 $a Published in association with the European Patent Office. 504 $a Includes bibliographical references and indexes. 505 00 $g Part 6. Contract Negotiations. $t Trusting and checking : royalty audits / $r David Eastwood -- $t Turning IP into assets / $r Ben Goodger ; $t Open innovation / $r Karri Leskinen and Sampo YlaÌtalo ; $g The $t market for ideas / $r Li Westerlund ; $t IP in a downturn / $r David Knight ; $t Creating value / $r Erik Van Praet and Markus Gahleitner ; $t Challenges in IP / $r Marianne Levin -- $g Part 2. IP Fit for Purpose. A $t combination of rights / $r Stephen Carter ; $t Controlling patent costs / $r John Richards ; $t Registered rights and trade secrets / $r Martin Nohlen ; $t Broad or narrow / $r Peter Indahl ; $t Filing for speed / $r Lars de Haas ; $t IP for SME inventors / $r Gianfranco Dragotti -- $g Part 3. Idea Search. $t Searching patents / $r Nigel Clarke ; $t Brand and design searches / $r Nicolas Vigneron ; $t Working with universities / $r Paul Tiltman ; $t Change of technological patterns in the European Union / $r Ulrich Schmoch and Taehyun Jung ; $t Strategic insights / $r Evamaria HuÌgel -- $g Part 4. Revenue Models. $t Start-ups and spin-outs / $r Gwilym Roberts ; $t Options for keeping a lead in technology / $r Guido von Scheffer and Mattia Fogliacco ; $t Licensing / $r Christian Fortmann ; $t Patent pools / $r Stefan Rolf Huebner ; $t Outsourcing and the extended enterprise / $r Richard Lawrence -- $g Part 5. Ownership of the rights. $t Freedom to operate / $r William E. Bird ; $t Collaborative ventures / $r Dominic Elsworth ; $g The $t competitive landscape / $r Kim Simelius -- $g Part 6. Contract Negotiations. $t IP in commercial agreements / $r Leigh Ellis ; $t Model agreements for collaborative research / $r Johan SchluÌter ; $t How to pitch safely / $r Dids Macdonald ; $t Trusting and checking : royalty audits / $r David Eastwood -- 505 80 $g Part 13. Guard Your Rights. $t IP risk transfer / $r Dan Trueman. $t How to know out a patent / $r Alan MacDougall and Chris Hamer ; $t How to design around a patent / $r Armin K. Bohmann ; $t Where applications go wrong / $r Marco Serravalle ; $t When to use utility models / $r C. Silvano Reniero ; $t Technology standards and IP / $r J.J. Hutter ; $t Why file in the United States first / $r John Moetteli -- $g Part 8. Technology commercialization. $t Early-stage IP / $r Dan Richardson and Paul McEvoy ; $t Technology trading / $r Mark Cohen ; $t Profiting from science / $r Damien McDonnell, Norman Apsley, David Brownlee, Ian Wilkinson and Bryan Keating ; $t From IP assets to IP revenues / $r Quentin Tannock and Ilian Iliev ; $t Keep patents creative / $r Jens Jørgen Schmidt and Nelly Sander -- $g Part 9. New Frontiers in IP. The $t patentability of computer programs under the EPC / $r Colin Stratford ; $t Managing the IP in source codes / $r Stephan Peters ; $g The $t biopharma industry / $r Birgitte Stephensen ; $t Low-carbon innovation / $r Chris Harrison -- $g Part 10. Brand Rights. $t Brand protection in Europe / $r Stefano Arena and Gabriele Gislon ; $t Trade mark challenges / $r Moa Askengren and Peter Hedberg ; $t Action against copying / $r Ari-Pekka Launne ; $t Use of trade marks by third parties / $r Lucas M. David -- $g Part 11. The Knowledge Business. $t Organization of intellectual asset management / $r Marian Driessen ; $t Organizing an innovative company / $r Thibaud Lelong and Christophe Geiger ; $t IP into strategy / $r Mikael Tranekær Christensen ; $t IP management systems / $r Tony Nijm ; $t Manage the flow of IP / $r Christian Kramer -- $g Part 12. IP as an Asset. $t Risk to intangible assets / $r Dan Trueman ; $t What investors expect to see / $r Per Victor and Charlotta Poehler ; $t IP securitization / $r Alain Kaiser ; $t Valuation of patents / $r Nikolai Bisgaard -- $g Part 13. Guard Your Rights. $t Efficient alternative dispute resolution (ADR) for intellectual property disputes / $r Ignacio de Castro and Sarah Theurich ; $t Avoiding litigation / $r Fred Sonnenberg ; $t Where to take action / $r Nigel Stoate, Simon Cohen, and Tanvi Shah ; $t Preliminary injunctions / $r Peter-Ulrik Plesner ; $t Counterfeiting and piracy / $r GaÌÌbor NeÌmeth ; $t IP risk transfer / $r Dan Trueman. 650 0 $a Intellectual property $z European Union countries. 650 0 $a Intellectual capital $z European Union countries $x Management. 650 0 $a Technological innovations $z European Union countries $x Management. 700 1 $a Philpott, Jeremy. 710 2 $a European Patent Office. 941 $a 1 952 $l N3AX771 $d 20100301073843.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B5FFE512253811DF9B7CADF9A7D7520A 994 $a 01 $b IWDInitiate Another SILO Locator Search