Originally produced in 2006. Seth Godin, Jaime Cooke, Courtney Wise, Steve Jobs.
Summary:
"Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes the don't need to. This program explores marketing case studies in which consumers--often those in the 18 to 25 age group--have boosted product sales through word-of-moutn, amateur videos, fan clubs, and other informal and unpaid means."--Container.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.