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02273agm a2200493Ia 4500 001 35D7D3924A8111E7A5A8299FDAD10320 003 SILO 005 20170606010538 007 vd cvaizu 008 071120p20052007nju023 vleng d 020 $a 1421382199 DVD 020 $a 9781421382197 DVD 028 42 $a 37471 $b Films for the Humanities & Sciences 028 40 $a 37471-KS $b Films for the Humanities & Sciences 028 40 $a BVL37471 $b Films for the Humanities & Sciences 035 $a (OCoLC)181655375 040 $a NDA $b eng $c NDA $d KSU $d OCLCA $d CUY $d OCLCQ $d CC# $d OCLCO $d OCLCQ $d SILO 050 4 $a HF5415.122 $b .I45 2007 082 04 $a 659.1 $b I24t 245 00 $a Igniting the buzz : $b cashing in on cool / $c a production of the Canadian Broadcasting Corporation. 246 30 $a Cashing in on cool 260 $a Princeton, NJ : $b Films for the Humanities & Sciences, $c ©2007. 300 $a 1 videodisc (approximately 23 min.) : $b sound, color ; $c 4 3/4 in. 538 $a DVD-R; this disc is a recorded DVD and may not play on all DVD players or drives. 546 $a Closed-captioned. 500 $a Originally produced in 2006. 521 $a MPAA rating: NR. 520 $a "Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes the don't need to. This program explores marketing case studies in which consumers--often those in the 18 to 25 age group--have boosted product sales through word-of-moutn, amateur videos, fan clubs, and other informal and unpaid means."--Container. 511 0 $a Seth Godin, Jaime Cooke, Courtney Wise, Steve Jobs. 650 0 $a Advertising. 650 0 $a Marketing research $v Case studies. 650 0 $a Product differentiation. 650 0 $a Hip-hop $x Economic aspects. 650 0 $a Branding (Marketing) 655 7 $a Documentary films. $2 lcgft 655 7 $a Video recordings for the hearing impaired. $2 lcgft 710 2 $a Canadian Broadcasting Corporation. 710 2 $a Films for the Humanities & Sciences (Firm) 856 4 $u http://www.films.com 941 $a 1 945 $a dvv 952 $l OZAX845 $d 20240525040017.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=35D7D3924A8111E7A5A8299FDAD10320 994 $a 92 $b IOOInitiate Another SILO Locator Search