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01331cam a2200361 a 4500 001 A176168EFBD011DEB3E93EDF5F36B428 003 SILO 005 20100405092921 008 090425s2009 enka b 001 0 eng 020 $a 1848556705 (cased) 020 $a 9781848556706 (cased) 035 $a (OCoLC)427610845 040 $a UKM $c UKM $d SILO $d VPI $d NIU $d SILO 042 $a ukblsr 050 4 $a HD69.B7 $b B87 2009 082 04 $a 658.827 $2 22 245 0 $a Business-to-business brand management : $b theory, research and executive case study exercises / $c edited by Mark S. Glynn, Arch G. Woodside. 260 $a Bingley : $b JAI Press, $c 2009. 300 $a xi, 489 p. : $b ill. ; $c 24 cm. 490 1 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 15 504 $a Includes bibliographical references and index. 650 0 $a Brand name products $x Management. 650 0 $a Product management. 650 0 $a Industrial marketing. 700 1 $a Glynn, Mark S. 700 1 $a Woodside, Arch G. 830 0 $a Advances in business marketing & purchasing ; $v v. 15. 941 $a 3 952 $l USUX851 $d 20180703064336.0 952 $l OVUX522 $d 20180131075320.0 952 $l UNUX074 $d 20100405105326.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A176168EFBD011DEB3E93EDF5F36B428 994 $a 02 $b NIUInitiate Another SILO Locator Search