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02275aam a22005178i 4500 001 F5B8508E08EC11E5A7E811F2DAD10320 003 SILO 005 20150602010155 008 141020s2015 ncua b 001 0 eng c 010 $a 2014040371 020 $a 0822375613 (e-book) 020 $a 9780822375616 (e-book) 020 $a 0822358778 (pbk. : alk. paper) 020 $a 9780822358770 (pbk. : alk. paper) 020 $a 0822358646 (hardcover : alk. paper) 020 $a 9780822358640 (hardcover : alk. paper) 035 $a (OCoLC)889642390 040 $a NcD/DLC $b eng $e rda $c NDD $d DLC $d YDXCP $d BTCTA $d BDX $d OCLCO $d OCLCF $d NUI $d SILO 042 $a pcc 050 00 $a HF5813.U6 $b S53 2015 082 00 $a 659.1/042 $2 23 100 1 $a Shankar, Shalini, $d 1972- 245 10 $a Advertising diversity : $b ad agencies and the creation of Asian American consumers / $c Shalini Shankar. 263 $a 1504 264 1 $a Durham ; $b Duke University Press, $c 2015. 300 $a xii, 314 pages : illustrations ; $c 23 cm. 504 $a Includes bibliographical references and index. 505 0 $a The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing. 650 0 $a Advertising $x Social aspects $z United States. 650 0 $a Asian American consumers $z United States. 650 0 $a Asian Americans $x Race identity $z United States. 650 0 $a Stereotypes (Social psychology) in advertising $z United States. 650 0 $a Advertising agencies $z United States. 650 0 $a Minorities in advertising $z United States. 650 7 $a Advertising agencies. $2 fast $0 (OCoLC)fst00797812 650 7 $a Advertising $x Social aspects. $2 fast $0 (OCoLC)fst00797762 650 7 $a Asian American consumers. $2 fast $0 (OCoLC)fst00818580 650 7 $a Asian Americans $x Race identity. $2 fast $0 (OCoLC)fst00818660 650 7 $a Minorities in advertising. $2 fast $0 (OCoLC)fst01023261 650 7 $a Stereotypes (Social psychology) in advertising. $2 fast $0 (OCoLC)fst01431522 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 941 $a 3 952 $l OVUX522 $d 20171227052132.0 952 $l USUX851 $d 20160826112009.0 952 $l UNUX074 $d 20160708010752.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F5B8508E08EC11E5A7E811F2DAD10320Initiate Another SILO Locator Search