30 records matched your query       

Author:

Anderson, Chris, 1961-

Title:

The long tail : why the future of business is selling less of more / Chris Anderson.

Edition:

1st pbk. ed., longer ed.

Publisher:

Hyperion,

Copyright Date:

c2008

Description:

xii, 267 p. : ill. ; 21 cm.

Subject:

Market segmentation.
Internet marketing.
Marketing--Technological innovations.
Marketing--United States.

Notes:

"With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover. Includes index. "Notes on sources and further reading": p. [254]-258.

Contents:

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.

Summary:

Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.

ISBN:

1401309666
9781401309664

OCLC:

(OCoLC)233831802

LCCN:

2008004443

Locations:

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

CEAX572 -- Kirkwood Community College Library (Cedar Rapids)

HOPC845 -- Hull Public Library (Hull)

OVUX522 -- University of Iowa Libraries (Iowa City)

OUAX845 -- Dordt University (Sioux Center)