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04409aam a2200505 i 4500 001 0A616E1051E811E9B71BEAF596128E48 003 SILO 005 20190329010101 008 180215t20182018vaua b 001 0 eng 010 $a 2018007114 020 $a 162036669X 020 $a 9781620366691 020 $a 1620366681 020 $a 9781620366684 035 $a (OCoLC)1022981928 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d OCLCQ $d NZLEP $d YDX $d OCLCO $d DLC $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a LB1778 $b .L56 2018 082 00 $a 378.1/2 $2 23 100 1 $a Linder, Kathryn E., $e author. 245 10 $a Managing your professional identity online : $b a guide for faculty, staff, and administrators / $c Kathryn E. Linder ; foreword by Laura Pasquini. 250 $a First edition. 264 1 $a Sterling, Virginia : $b Stylus Publishing, LLC., $c 2018. 300 $a xviii, 174 pages ; $c 26 cm 504 $a Includes bibliographical references and index. 505 0 $a What makes a strong digital identity? -- Choosing where to be present online -- Evaluating your current digital identity -- Choosing how to represent yourself online -- Tools for updating and managing your online presence -- Designing an effective digital CV or resume -- Building a professional website -- Tweets, updates, and other forms of posting online -- Building and engaging with online communities -- Responding to online conflict -- Strategies to create and share content with larger audiences. 520 $a In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space. Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to: craft strong online biographical statements for a range of platforms; prioritize where and how they want to represent themselves online in a professional capacity; intentionally and purposefully create an effective brand for their professional identity online; develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives; regularly update and maintain an online presence; post appropriately in a range of online platforms and environments; and< successfully promote their professional accomplishments. Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities. 650 0 $a College teachers $x Vocational guidance 650 0 $a College administrators $x Vocational guidance. 650 0 $a Online identities. 650 0 $a Self-presentation 650 0 $a Personal information management 650 0 $a Internet in higher education. 650 7 $a College administrators $x Vocational guidance. $2 fast $0 (OCoLC)fst00867643 650 7 $a College teachers $x Vocational guidance $2 fast $0 (OCoLC)fst00868181 650 7 $a Internet in higher education. $2 fast $0 (OCoLC)fst00977253 650 7 $a Online identities. $2 fast $0 (OCoLC)fst01740515 650 7 $a Personal information management $2 fast $0 (OCoLC)fst01058583 650 7 $a Self-presentation $2 fast $0 (OCoLC)fst01111876 776 08 $i Online version: $a Linder, Kathryn E. $t Managing your professional identity online. $b First edition. $d Sterling, Virginia : Stylus Publishing, LLC., [2018] $z 9781620366707 $w (DLC) 2018022475 941 $a 1 952 $l PNAX964 $d 20190329010312.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0A616E1051E811E9B71BEAF596128E48 994 $a Z0 $b IX2Initiate Another SILO Locator Search