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02345cam a2200469Ia 4500 001 695529366BFA11DEA13FF332A8D7520A 003 SILO 005 20100503122515 008 080714s2008 nyua b 001 0 eng d 010 $a 2008004443 020 $a 1401309666 020 $a 9781401309664 035 $a (OCoLC)233831802 040 $a BKL $c BKL $d SILO $d YDXCP $d MIA $d CUY $d IQU $d DPL $d BUR $d IOT $d SILO 043 $a n-us--- 050 4 $a HF5415.127 $b .A54 2008 082 04 $a 658.8/02 $2 22 100 1 $a Anderson, Chris, $d 1961- 245 1 $a The long tail : $b why the future of business is selling less of more / $c Chris Anderson. 246 30 $a Why the future of business is selling less of more 246 30 $a Future of business is selling less of more 246 1 $i Implied title from cover: $a Longer tail 250 $a 1st pbk. ed., longer ed. 260 $a New York : $b Hyperion, $c c2008. 300 $a xii, 267 p. : $b ill. ; $c 21 cm. 500 $a "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover. 500 $a Includes index. 504 $a "Notes on sources and further reading": p. [254]-258. 520 $a Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description. 505 0 $a The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue. 650 0 $a Market segmentation. 650 0 $a Internet marketing. 650 0 $a Marketing $x Technological innovations. 650 0 $a Marketing $z United States. 941 $a 5 952 $l HOPC845 $d 20211118011105.0 952 $l GBPF771 $d 20210902012836.0 952 $l CEAX572 $d 20200508015535.0 952 $l OVUX522 $d 20180109020356.0 952 $l OUAX845 $d 20100503143829.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=695529366BFA11DEA13FF332A8D7520A 994 $a 02 $b IOTInitiate Another SILO Locator Search