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02513aam a2200445 i 4500 001 E1E8513A1BB711E9960B3A2797128E48 003 SILO 005 20190119010014 008 180809t20182018sp a 000 0 spa d 020 $a 8416883254 020 $a 9788416883257 035 $a (OCoLC)1049140865 040 $a FBR $b eng $e rda $c FBR $d OCLCO $d BDX $d OCLCF $d NYP $d IOU $d SILO 041 1 $a spa $h eng 082 04 $a 658.4/092 $2 23 100 1 $a Kim, W. Chan, $e author. 240 10 $a Blue ocean, red ocean. $l Spanish 245 10 $a OceÌano azul, oceÌano rojo / $c W. Chan Kim y ReneÌe Mauborgne ; traduccioÌn de EfreÌn del Valle PenÌamil. 250 $a Primera edicioÌn. 264 1 $a Barcelona : $b Conecta, $c 2018. 300 $a 106 pages : $b illustrations ; $c 19 cm 490 0 $a Imprescindibles 490 0 $a Essentials 500 $a Translation of Blue ocean leadership & red ocean traps. 546 $a Text in Spanish, translated from the English. 520 $a Solo un 30 por ciento de los empleados aplican su talento y energiÌa para hacer avanzar a sus organizaciones. El 50 por ciento se limita a pasar el tiempo, mientras que el 20 por ciento restante manifiesta su descontento de maneras contraproducentes. Y una de las principales causas de la falta de compromiso es un mal liderazgo. 505 0 $a El liderazgo oceÌano azul -- Trampas del oceÌano rojo : los modelos mentales que socavan las estrategias de creacioÌn de mercados. 520 $a The essential companion to the authors' 'Blue Ocean Strategy,' this work is geared towards business leaders to illustrate how tapping into the talents of your employees can boost productivity and furthermore boost your company's presence in the market. Two titles in one combine the concepts of market strategy and employee satisfaction, and assist with how to navigate oceans of crowded competition to wide open blue oceans of new market space. Apply these processes and tools outlined within to reach more of your company's goals in a shorter span of time. 650 4 $a Spanish language materials. 650 0 $a Leadership. 650 0 $a Employees $x Attitude. 650 0 $a Employees $x Coaching of. 650 0 $a Executive coaching. 700 1 $a Mauborgne, ReneÌe, $e author. 700 1 $a Valle, EfreÌn del, $e translator. 710 2 $a Harvard Business Review Press. 941 $a 1 952 $l BAPH771 $d 20190227010917.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E1E8513A1BB711E9960B3A2797128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search