75 records matched your query       

01370agm a2200325Ia 4500
001 6E74D1F272D811EDA0B05B7C49ECA4DB
003 SILO
005 20221203010154
007 vd cgaiz|
008 081211s2007    nju027            vleng d
035    $a (OCoLC)279303691
040    $a UVU $c UVU $d UVU $d IOW $d SILO
245 00 $a Sports shoe wars $h [videorecording] : $b battle of the giants in China / $c Films for the Humanities & Sciences.
260    $a Princeton, N.J. : $b Films Media Group, $c c2007.
300    $a 1 videodisc (27 min.) : $b sd., col. ; $c 4 3/4 in.
500    $a Title from disk label.
500    $a "39615-KS"--Disk case.
530    $a DVD.
520    $a Three athletic footwear companies, Nike, adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. The result is a valuable case study for courses focusing on global marketing and international business.
650  0 $a Footwear industry $z China.
650  0 $a Athletic shoes $x Marketing.
650  0 $a Sporting goods industry $z China.
650  0 $a Marketing $z China.
610 20 $a Nike (Firm)
610 20 $a Adidas AG.
610 20 $a Li Ning gong si (Firm)
710 2  $a Films for the Humanities & Sciences (Firm)
941    $a 1
952    $l PQAX094 $d 20231214022047.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6E74D1F272D811EDA0B05B7C49ECA4DB