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Title:
The Blackwell encyclopedic dictionary of marketing /
edited by Barbara R. Lewis and Dale Littler.
Publisher:
Blackwell Business,
Copyright Date:
1997
Description:
274 p. : ill. ; 26 cm.
Subject:
Marketing--Dictionaries.
Other Authors:
Lewis, Barbara R.
Littler, Dale.
Notes:
Includes bibliographical references and index.
Series:
The Blackwell encyclopedia of management ; v. 4
ISBN:
9781557869395 (alk. paper)
1557869391 (alk. paper)
OCLC:
(OCoLC)35042021
LCCN:
96032587
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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