The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable being uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There's a new ROI in town -- The act of good can be scaled -- The next chapter -- Appendix A. Digital Royalty's core values -- Appendix B. Lessons learned.
Summary:
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.