The Locator -- [(subject = "Social choice")]

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001 29ED7FF2401C11E6AD873F83DAD10320
003 SILO
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008 151105t20162016nyua     b    001 0 eng d
020    $a 9781476759692
020    $a 1476759693
040    $d SILO
050  4 $a HM1176 $b .B47 2016
082 04 $a 302.13 $2 23
100 1  $a Berger, Jonah, $e author.
245 10 $a Invisible influence : $b the hidden forces that shape behavior / $c Jonah Berger.
250    $a First Simon & Schuster hardcover edition.
264  1 $a New York : $b Simon & Schuster, $c 2016.
300    $a vi, 264 pages : $b illustrations ; $c 22 cm.
504    $a Includes bibliographical references and index.
500    $a Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
520    $a Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
520    $a You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
650  0 $a Social influence.
650  0 $a Influence (Psychology)
650  0 $a Behavior modification.
650  0 $a Social choice.
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