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02142aam a2200373Ii 4500 001 DC645F64B69E11E592835DCEDAD10320 003 SILO 005 20160109010055 008 150401s2015 nyua 001 0 eng d 020 $a 9781615648528 (pbk.) 020 $a 1615648526 (pbk.) : 035 $a (OCoLC)906010662 040 $a YDXCP $b eng $c YDXCP $d BTCTA $d BDX $d OCLCQ $e rda $d NYP $d ORX $d VP@ $d SILO 082 04 $a 647.95068 100 1 $a Pennette, Jody, $e author. 245 10 $a Starting & running a restaurant / $c by Jody Pannette and Elizabeth Keyser. 246 3 $a Starting and running a restaurant 246 30 $a Idiot's guides starting and running a restaurant 264 1 $a New York, NY : $b Alpha, a member of Penguin Random House LLC, $c 2015. 300 $a xvii, 318 pages : $b illustrations ; $c 24 cm. 490 1 $a Idiot's guides 500 $a Includes index. 500 $a "As easy as it gets!" 520 $a Around 90% of all new restaurants fail in the first year of operation. Many restaurateurs think they have the perfect idea, but they have terrible business plans. Some have great food, but don't do their research when it comes to location and bad traffic patterns. Others might have the perfect business plan, but their management can't spot terrible wait staff, unsafe or unclean conditions, or theft. Some may simply not understand that you need to take full advantage of marketing to bring the customers in. Idiot's Guides: Starting and Running a Restaurant shows readers the basics of honing in on a concept to gathering start-up capital to building a solid business plan. Readers will also learn how to choose a great location, choose an appealing design, compose a fantastic menu and hire reliable managers and staff. 650 0 $a Restaurant management. 700 1 $a Keyser, Elizabeth, $e author. 830 0 $a Idiot's guides. 941 $a 4 952 $l YEPF572 $d 20200204081415.0 952 $l TYPH572 $d 20200110063332.0 952 $l AAPF906 $d 20190717034706.0 952 $l BAPH771 $d 20160706012649.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DC645F64B69E11E592835DCEDAD10320 994 $a C0 $b IWRInitiate Another SILO Locator Search