The Locator -- [(subject = "Internet marketing")]

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Author:
Johnston, Jane, 1961- author.
Title:
Media strategies : managing content, platforms and relationships / Jane Johnston & Katie Rowney.
Publisher:
Allen & Unwin,
Copyright Date:
2018
Description:
viii, 333 pages : illustrations, portraits ; 23 cm
Subject:
Public relations.
Digital media.
Marketing.
Internet marketing.
Strategic planning.
Social media.
Other Authors:
Rowney, Katie, author.
Notes:
Includes bibliographical references (pages 305-325) and index.
Summary:
A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge.
ISBN:
9781760295196
1760295191
OCLC:
(OCoLC)1043435686
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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