At head of title: Entrepreneur magazine's. Includes index.
Contents:
Preface: on YouTube, you or your business are the star! -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- Howto start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming YouTube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool-- Appendix: Resources.
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