The Locator -- [(subject = "Success")]

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008 231025s2023||||||||||||||||||||||||eng|u
020    $a 1639080473
020    $a 9781639080472
040    $d TxAuBib $e rda $d SILO
100 1  $a Edinger, Scott K., $e author.
245 14 $a The growth leader : $b strategies to drive the top and bottom lines / $c Scott K. Edinger.
246 3  $a Growth leader, The.
250    $a First edition.
264  1 $a New York, NY :  $b Fast Company Press,  $c 2023.
300    $a xix, 190 pages : $b illustrations ; $c 24 cm.
504    $a Includes bibliographical references and index.
505    $a Foreword -- A note to CEO's -- Introduction -- Chapter 1: The hidden differentiator -- Chapter 2: The executive's relationship with sales -- Chapter 3: Where strategy goes to die -- Chapter 4: The five flag start -- Chapter 5: Right by three -- Chapter 6: The three C's of communicating and inspiring -- Chapter 7: Magnets and milestones -- Chapter 8: Points of IF -- Notes -- Index -- Acknowledgments -- About the Author.
520    $a Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value.-- $c Amazon.
541    $d 20231107.
650    $a Leadership.
650    $a Success in business.
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