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02813aam a2200409 i 4500 001 0C001B8671B711EB8A4F4B2E3BECA4DB 003 SILO 005 20210218010021 008 200512s2021 nyua b 001 0 eng 010 $a 2020022034 020 $a 0197533078 020 $a 9780197533079 020 $a 019753306X 020 $a 9780197533062 035 $a (OCoLC)1154857170 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a JK528 $b .P36 2021 082 00 $a 324.70973 $2 23 100 1 $a Panagopoulos, Costas, $e author. 245 10 $a Bases loaded : $b how U.S. presidential campaigns are changing and why it matters / $c Costas Panagopoulos. 264 1 $a New York, NY : $b Oxford University Press, $c [2021] 300 $a xv, 143 pages : $b illustrations ; $c 21 cm 504 $a Includes bibliographical references and index. 520 $a "Over the past few decades, a fundamental shift in political campaign strategy has been afoot in U.S. elections: Political campaigns have been gradually shifting their attention away from swing voters toward their respective, partisan bases. Independents and weak partisans have been targeted with less frequency, and the emphasis in contemporary elections has been on strong partisans. This book documents this shift-away from persuasion toward base mobilization-in the context of U.S. presidential elections and explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book also explores the implications of the shift toward base mobilization and links these developments to growing turnout rates for strong partisans and attenuating participation among independents, or swing voters over time. The book concludes these patterns have contributed to heightened partisan polarization in the United States"-- $c Provided by publisher. 650 0 $a Presidents $z United States $x Election. 651 0 $a United States $x Politics and government $y 21st century. 650 0 $a Partisanship $x Political aspects $z United States. 650 7 $a Politics and government. $2 fast $0 (OCoLC)fst01919741 650 7 $a Presidents $x Election. $2 fast $0 (OCoLC)fst01075747 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 648 7 $a 2000-2099 $2 fast 776 08 $i Online version: $a Panagopoulos, Costas, $t Bases loaded $d New York : Oxford University Press, 2020. $z 9780197533093 $w (DLC) 2020022035 941 $a 1 952 $l OVUX522 $d 20220317014927.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0C001B8671B711EB8A4F4B2E3BECA4DBInitiate Another SILO Locator Search