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Title:
Trade book marketing :
a practical guide / edited by Robert A. Carter.
Publisher:
Bowker,
Copyright Date:
1983
Description:
xviii, 339 p. ; 24 cm.
Subject:
Book industries and trade--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
Publishers and publishing--Handbooks, manuals, etc.
Other Authors:
Carter, Robert A.
Notes:
Includes index. Bibliography: p. 291-294.
ISBN:
9780835216937
0835216934
9780835216920
0835216926
LCCN:
83007134
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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