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Title:
The Marketing of library and information services 2 /
edited by Blaise Cronin.
Publisher:
Aslib,
Copyright Date:
1992
Description:
xiii, 604 p. : ill. ; 26 cm.
Subject:
Advertising--Information services.
Advertising--Libraries.
Information services--Marketing.
Libraries--Marketing.
Public relations--Information services.
Public relations--Libraries.
Other Authors:
Cronin, Blaise.
Other Titles:
Marketing of library and information services two.
Notes:
Supplied by publisher as v. 7 of Aslib reader series. Includes bibliographical references and index.
ISBN:
9780851422787
0851422780
Locations:
OVUX522 --
University of Iowa Libraries
(Iowa City)
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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.