The Locator -- [(subject = "Coca-Cola Company")]

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Author:
Butler, David, author.
Title:
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.
Edition:
First Simon & Schuster hardcover edition.
Publisher:
Simon & Schuster,
Copyright Date:
2015
Description:
xiv, 237 pages : illustrations ; 24 cm
Subject:
Coca-Cola Company.
Technological innovations--Management.
Organizational effectiveness.
Strategic planning.
Entrepreneurship.
Other Authors:
Tischler, Linda, author.
Notes:
Includes bibliographical references and index.
Contents:
Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto.
Summary:
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"-- Provided by publisher.
ISBN:
1451671822 (hbk.)
9781451671827 (hbk.)
OCLC:
(OCoLC)883146854
LCCN:
2014029755
Locations:
GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)
GEPG771 -- West Des Moines Public Library (West Des Moines)

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